Prince is the epitome of streetwear, he carries a silent cockiness and an unspoken charisma that turns head everytime he walks the street. His line, HOOD by AIR, has no correlation to anything I've seen before, it's very outside the box with a touch of futurism. This 20 year old exudes talent that cannot be challenged, and a look that's undefinable. Fashion wasn't a choice for him, it was embedded in his D.N.A, you can find him in the backstreets of L.E.S, to the streets of Harlem. Hood by Air's clothing can be found in Seven New York which is located on 110 Mercer on the backstreets of Soho; as well as in Classics.
What can I say about him? Except that he's an individual who's not afraid to take risks. He's high fashion with street slang, he's passionate yet very laxed. When I asked Prince what's his inspiration, he said, "the air around me, and the fact that I'm from the hood. Fashion isn't subjectory, it's room to express myself and that's what we wanna do, show that you can do more than that ghetto shit. Hood is being fearless, and the air is uncontrollable."
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